It is imperative that sellers have the very best advisors and an exceptional sales and marketing plan in place if they are going to achieve the highest possible price for their properties. In a robust market, a seller’s reward for sound execution is amplified. While sellers cannot control the market itself, there are many tools at their disposal, which, if executed professionally and coordinated in an original plan, will maximize their chances of a successful transaction at the highest possible price.

We call these levels the “Five P’s”:

Positioning-  How your property is differentiated from the competition.

Presentation- How your property appears (inside and out) to prospective buyers.

Promotion - How your property is marketed.

Pricing- Determining the reasonable range for your property and     identifying where within that range you should price given your particular circumstances and current market conditions.

Professionalism- Delivering consistently high-quality work product and customer service to remove obstacles and ensure a smooth transaction.

Each one of these levels is critical and worthy of a more in-depth discussion. If you’re thinking about selling some real estate (or know someone who is), please call us for a private consultation on how we would customize our marketing plan for you.


Buying a home can be an overwhelming process. However, it is our belief that with the right agent by your side, buying a home can be a satisfying and successful experience.

By tapping our wealth of local knowledge, contacts, and resources, our buyers are better positioned to find and secure the home of their choice on the best possible terms and price. In many cases, our local and prominent presence in the industry has given our buyers additional advantages. For example, in some cases, we can tap our network and find “off-market” properties for our clients. In other cases, our credibility and track record with our colleagues have helped our clients win the property of their choice in competitive situations.

We provide the following services for our buyer clients:

Help you understand what you’re looking for- We make sure you have a firm grasp on what you’re looking for and also try to challenge your thinking. We want you to understand   also how your housing needs may change over time.

Help walk you through the process- Out of the gate, we walk you through the process, explain our role, and also address the hard questions of agency and dual agency upfront. We like to give our clients a copy of a blank sales contract in our first meeting so that they can familiarize themselves with the key terms. Too many buyers see the contract the first time the night they are writing an offer with their agent.

In-depth neighborhood knowledge- Our agents reside throughout the Ventura County area and we have in-depth local market knowledge in many different neighborhoods and cities.

Help you with the finances- We have a strong business background and a network of local lenders who can help you get the best possible loan and rate to suit your needs. We like to think outside the box and when necessary, can come up with creative ways to finance a property (seller financing, for example).

Prepare you for the purchase- We educate you so that when you find your ideal property, you’re ready to move quickly. Sometimes, this can mean the difference between getting and not getting the home of your choice, and in  some cases, can save you money.

Make efficient use of  your time- We preview homes for you and eliminate ones that won’t work, thereby making the best use of your time. We also use technology to make your life easier.

Listen to your feedback/ Tell you the good and the bad- You’d be amazed how many times we hear clients complain that their old buyer’s agent kept showing them homes that they didn’t  want to see. We are also here to tell you about the benefits and  drawbacks of potential properties.

Manage the post-ratification process- Once you have a ratified contract, we walk you through and help coordinate all the steps that happen after ratification and before settlement. Typically, these include inspections (home, termite, radon, pool, etc.), obtaining estimates, negotiating and managing repairs, coordinating appraisals, securing final loan commitment, document review (i.e. condo or homeowner association documents), final walk-throughs, etc.

Provide You With Resources- We have a network of contractors and service providers to help  you have a smooth closing, do your due diligence and maintain/ improve your new home